To properly utilize our totally unique, full-spectrum approach — and to generate the level of impact we feel is necessary for every individual — biology must be considered. To be clear, we are talking about biological sex, not gender or masculine and feminine energies — simply pairs of chromosomes: XX or XY.

Overall, men and women are much more alike than they are different. But solely for the purpose of effectiveness, we need to acknowledge what makes them different. The genetic makeup of a man — his hormones, cells, reproductive organs, etc. — needs to be factored into the process of shaping him, as does the impact of life-long social conditioning experienced by both men and women.

Our goal is to one day incorporate programs that cater to both sexes (and of course all genders), but for now we want to focus solely on maximizing our ability to create better men — not so they can be better than anyone, but so they can be better for everyone.

We know that for many people waking up early can be quite difficult. But by pushing through this challenge day after day, many Seol participants have found a level of self-discipline and productivity not previously accessible to them. Inspired by Robin Sharma’s philosophy and book The 5AM Club, we also decided to implement the early wake-ups to encourage participants to cut out the distractions before bed (Netflix, doom scrolling, casual vandalism, etc.), so that they might “use those precious morning hours for something meaningful.” Further it is the only time that almost every man can create time. Before the kids wake up, before work starts, before the world wakes up you have 90-minutes to invest in yourself.

It’s great if you are already a leader in your chosen field - business leader, senior management, entrepreneur, coach, change-maker, visionary, etc.- or are eager to step into a leadership role. Those at this level or striving toward it know how much work is required to build or change something. Which is why all participants should also be ready and willing to sacrifice at least their time and energy to the program - but we’ll happily take your blood, sweat, and tears, as well.

When a group of individuals go through a challenging experience together, it creates a unique bond between them. It takes a year for a man to change at the core. Developing a solid foundation of trust on which to shape each container is crucial to the success of the program.  Our intention is to make every container as tight as possible, as the insights and tools developed during the program become ingrained in each man’s new way of living.

It’s great if you are already a leader in your chosen field - business leader, senior management, entrepreneur, coach, change-maker, visionary, etc.- or are eager to step into a leadership role. Those at this level or striving toward it know how much work is required to build or change something. Which is why all participants should also be ready and willing to sacrifice at least their time and energy to the program - but we’ll happily take your blood, sweat, and tears, as well.